02月18 Procter & Gamble launches a renewable shampoo bottle
Procter & Gamble announced that it is working with Suez Environmental Group to jointly develop a shampoo bottle that contains up to 25% of recycled beach plastic.
Procter & Gamble announced at the Davos World Economic Forum in Switzerland that it will launch a limited edition of the brand name of the Haifei Shui Shampoo. This summer, the plastic bottle will be sold in France’s Carrefour supermarket. And plans to sell 1 billion bottles of shampoo bottles made from 25% recycled beach plastic in the European market by the end of 2018.
Procter & Gamble said the 2018 big goal is to produce a large number of recycled containers made of recycled plastic. Although the regeneration of the beach plastic to attract some of the eye, but the company will continue to focus on recycled plastics and recycling market.
Virginie Helias, vice president of the company, said at a news conference that this represents the European market, 90% of the hair care products will be made of recycled plastic bottles. This probably requires 2600 tons of recycled plastic, about eight full load of 747 jet aircraft.